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A Conscious Beauty Firm

Curating beauty industry insights for brands and product creators focused on sustainable strategies and conscious innovation.

Sustainable • Environmentally Friendly • Renewable • Socially Impactful • Clean

Dandi Day bridges brands with ingredient companies doing good for people and the planet to create change one product at a time.

Ingredient Storytelling

Every ingredient has a story; an origin, how and why it came to be. We bring that story to life in many forms and help preserve it – from source to how it lives in everyday products.

Thought Leadership

We curate conversations with beauty industry experts and authorities to provide perspective on industry dynamics driving trends, categories, and their impact on ingredient choice.

B2B Influence

We bring together influential voices in product creation to collaborate and co-create content from articles, white papers, surveys, research, case studies, presentations, educational events, prototypes, to one-on-one meetings.

Our Community Profile Outlines Everyone We Partner With:

  • Ingredient Manufacturers
  • Technology Platforms
  • Industry Influencers
  • Service Providers
  • Entrepreneurs & Brands
  • Non-Profits
  • Professional Development & Resources

Why Dandi Day?


Sustainability has many facets spanning efficiencies, social impact, diversity, etc. Dandi Day’s involvement and alignment with The United Nations Sustainable Development Goals aims to provide the education, framework, and multifaceted approach for brands to effectively integrate and participate in a sustainable future.


With almost 20 years of experience in the Industry and 12 years focused on developing formulations and educating the Industry on alternatives to controversial ingredients, Hayley has been foundational in the Clean Beauty Movement.


 Dandi Day promotes bringing companies and people together to be the solution for one another through introductions, events, resources, and other creative ways to support one another.


We advocate to align body, mind, and motivation for intentional and actionable business decisions and product design to make a positive impact on people and the planet.


LA is the global hub for innovations, Indie Brands and new ideas. It has a unique ecosystem of collaborative culture you won’t find anywhere else in the world.

About CEO & Founder Hayley Hoffman

“My vision is to create a conscious community within the Beauty Industry for the well-being of people and planet, one day at a time.”